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April 1 2014
Five New Porcelain Vessels

MR Direct is very proud to announce the redesign of five porcelain sinks. Though modeled after vessel sinks already in our line, the five sinks sport new dimensions. These sink models are designed to accommodate the consumer who may have admired a particular style, but found it too small or too large for his needs. Porcelain remains a very popular choice, second only to stainless steel, therefore MR Direct has decided to meet the demand for new offerings.

Available in either a white or bisque finish, these new vessels, like all our porcelain sinks, are made from vitreous china, the superior grade ceramic in the industry. That means you get a smoother, more durable, and stain-resistant finish than some ceramic sinks on the market.

The features of these new designs cover all needs. Three sinks have pre-drilled faucet holes, providing the option to choose between a single-handle or vessel-style faucet. The two bowls without cutouts can be paired with one of our lofty vessel faucets. Additionally, three models feature an overflow. All styles match up beautifully with our attractive chrome, brushed nickel, or oil-rubbed bronze finished faucets and pop-up drains.

April 1 2014
We've Got You Covered

If learning about the latest developments in the stone and tile industry would enhance your business ventures, you owe it to yourself to visit the Coverings 2014 show this spring in Las Vegas, Nevada. This event draws over 900 participants from around the globe, and MR Direct will be one of them, showcasing our stunning array of stone sinks.

The natural beauty of our basins, hewn from granite, marble, onyx and sandstone, will be on display for hands-on evaluation. In fact, samplings from all our sink lines will be featured including stainless steel, porcelain, glass, bronze, copper, TruGranite and bamboo. A broad selection of faucets, from traditional to contemporary styling, will be exhibited as well.

Experience our ground-breaking original app, Home Reality, and see for yourself how virtual technology can enhance the decision-making process. Learn how this revolutionary sales tool allows customers to see the sink of their choice, on the countertop of their choice, in their very own home environment.

From April 29-May 2, 2014, we encourage you to visit us in booth #L6149 at Coverings 2014. You'll quickly recognize that MR Direct has you covered when it comes to beautiful sink and faucet options, visionary tools to help you sell them, and a team of professionals to rely on.

April 1 2014
The Gourmet Kitchen Faucet

Introducing a new, powerhouse addition to the MR Direct line of kitchen faucets - the 766 Spring Spout model. Styled after faucets found in kitchens of the finest restaurants, this dynamo will give your kitchen an air of professionalism.

With the simple touch of a button on the pull-down spray head, a steady stream of water can be turned into a powerful spray. Go ahead and rinse those dirty dishes or fill that previously unwieldy large pot. The coiled spring-wrapped spout not only swivels in any direction, but will also bend over backwards to reach any need.

The 766 features a solid brass construction, long-lasting ceramic disc cartridges, and a single lever control of water temperature and pressure. It's available in either a brushed nickel or chrome finish. If you have a busy, diverse kitchen, then the 766 is a sleek, functional, and effective faucet worth your consideration.

April 1 2014
Why Copper?

MR Direct offers a complete line of copper sinks for both kitchen and bath, but is copper the right choice for you? Consider some of copper's attributes to help you make the right decision.

Because of its inherent, classic attractiveness alone, copper is becoming an ever-increasing choice over the more common porcelain or stainless steel. The beauty of copper is timeless, but changes over time due to what is often considered its living finish.

Oxidation slowly produces a coating on the copper surface known as a patina. The color varies, but is generally a blend of dark browns and greens. This effect is usually a major incentive for purchasing a copper sink, therefore MR Direct does not coat its copper sinks with any lacquers or waxes which can temporarily delay the patina.

Copper is also actively anti-microbial. Bacteria will be decimated within hours after making contact. This is a great safety benefit, especially for those who wash and set vegetables in their sink, and yet another reason we do not apply coatings.

Because copper is a softer metal, it can be more susceptible to dings and scratches; but MR Direct has taken a few precautions to avoid these problems. First, our 99% pure copper sinks are constructed of sufficient thickness to withstand mild blows. Second, our sinks have either a hand-hammered or pressed pattern which not only strengthens them, but adds to their aesthetic appeal. Additionally, the textured finish and on-going oxidation will disguise minor scratches over time.

Some attention needs to be paid to a copper sink, as acidic foods and abrasive cleansers can temporarily discolor the patina, but with a bit of care, the allure of a copper sink can make a significant design statement in your kitchen or bath.

March 3 2014
Hints Really Are Helpful
The MR Direct website is brimming over with details and specifications about its products. That's to be expected, but a closer look at the site will reveal a sink-full of general kitchen and bath advice as well. We encourage you to visit our online Information Center, where you'll find “Helpful Hints” and “Design Tips” along with other educational categories, Presented for the do-it-yourself kitchen and bathroom remodeler, the hints and tips not only help to determine the sink or faucet that fits your needs, but also provide insight into handling projects associated with a kitchen or bath makeover. Articles cover topics such as: how to repair a chipped sink, what it takes to build an outdoor kitchen, and what styles are trending in the world of cabinetry for kitchens and bathrooms. Advice columns are added on a regular basis because MR Direct strongly believes that an informed customer is a satisfied customer. To read the full articles on the topics mentioned here, and many others, visit mrdirectint.com.
March 3 2014
Android APProved!

The breakthrough technology of MR Direct's Home Reality App is now officially available to the Android user. The sink and faucet industry received the recently released iPad version of this innovative app with high praise and fascination. Using Home Reality, prospective customers can scroll through the entire MR Direct catalog of sinks and a library of countertops, viewing their selections in the kitchen or bath setting of their very own homes – virtually.

Industry marketers have been clamoring for a sales tool that gives customers the ability to envision what a sink of their choice would actually look like in their homes before making a purchase.

Now they have it for iPad and Android users alike. Whether shopping online or in-store, whether a home remodeler or a commercial contractor, this app will bring the product to virtual life on-site.

Android users can download this FREE app from the Google Play Store. iPad users can continue to find it in the iTunes App Store. Watch for even more impressive virtual options still in development and soon to be released by MR Direct.

March 3 2014
What Happened in Vegas...

Last month, while the polar vortex was blanketing much of the country in deep snows and extremely low temperatures, MR Direct was heating things up in Las Vegas. We were able to discuss hot trends and innovations with countless industry leaders at both the StonExpo and the Kitchen and Bath Industry Show (KBIS). The newest additions to our product line were very well-received, and our augmented reality app, Home Reality, dazzled everyone who used it.

MR Direct always strives to be on target with its product offerings and marketing efforts, and the visitors we met with in Las Vegas assured us that our aim is still true. Thanks to everyone who stopped by and contributed to our successful showing!

January 31 2014
Showtime in Vegas

Beyond all the obvious reasons to head to Las Vegas, MR Direct has one more – the Kitchen and Bath Industry Show (KBIS). From February 4-6, 2014, we will be displaying not only our broad selection of sinks and faucets, but also our ground-breaking, technological sales tools.

You can experience Home Reality, our exclusive new augmented reality app, that displays sinks and countertops in customers' own home environments. Or visit our kiosk which features a touchscreen by which you can scroll through our entire catalog. Multiple views of our sinks and faucets as well as all of their specifications are at your fingertips.

The odds are in your favor that you'll benefit from a visit to the MR Direct Booth, #3127, in the North Hall of the Las Vegas Convention Center. We also hope to see you at our StonExpo Booth, #540, in the Mandalay Bay Convention Center from January 28-30, 2014.

January 31 2014
Faucet Line Expansion

The collection of Mr Direct kitchen and bath faucets has nearly doubled in size with the recent addition of eleven new designs in almost every category. Intriguing styles range from the ultra-modern Roman Tub faucet that allows water to cascade gently through its thin but extra-wide spout; to the commercial appeal of the Spring Spout kitchen faucet which exudes professionalism with maximum functionality.

Whatever form it takes, whether it be vessel, pull-out, pull-down, widespread, tub, shower, single or double handle, you'll find intriguing style choices in each category. Among our new models, you can choose from designs that are angular with a European allure or rounded with traditional appeal. The MR Direct expanded line of faucets is sure to have a selection to suit your kitchen and bath décor.

January 31 2014
Not Your Grandma's Farmhouse Sink

MR Direct is proud to respond to the growing trend in farmhouse, or apron-style, sinks by introducing three additional designs to our collection. New stainless steel models will now compliment our four existing copper apron-style sinks.

Since the mid-20th century, farmhouse sinks had been fading in popularity, but in recent years they have begun a robust, nostalgic comeback. The porcelain originals were absolute workhorses, and these new stainless steel models, made of heavy-duty, 16-gauge stainless steel, are just as durable, if not more so. We are offering one large, single-bowl design; one equally-sized, dual-bowl design; and one dual-bowl design with two distinctly sized basins. All will give your kitchen a traditional look with a contemporary flair.

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