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AIA Convention 2014
July 1, 2014

MR Direct was proud to be one of the exhibitors at this year's American Institute of Architects convention. Running from June 26-28 in Chicago's McCormick Place, this show offered visitors the opportunity to view the latest designs in architectural products. New materials, trends, and intriguing technologies stirred the imagination led by MR Direct who showcased its impressive lines of sinks, faucets, and interactive, virtual-reality innovations.

The Solera kiosk allowed visitors to conveniently scroll through images and detailed information on all MR Direct products on a large touch screen. Architects and designers alike were also fascinated by the exclusive MR Direct app, Home Reality, which was available for hands-on operation via iPads and Androids. With access to the complete MR Direct collection of sinks, as well as a library of hundreds of countertops, Home Reality allows prospective customers to view any sink with any countertop, in their very own kitchen or bath setting - virtually.

MR Direct works closely with architects, home-builders and remodelers to fill their present needs, and those they expect to encounter in the future. AIA Expo attendees learned about recent solutions MR Direct has furnished to the industry including smaller stainless steel and porcelain sink models to fit the limited space of today's smaller dwellings, retro sink designs in newer materials such as stainless steel and copper, and an ever-expanding line of distinctive glass vessel sinks with matching waterfall faucets.